$80M+ In Trackable Repeat Purchase Revenue Sold For 178+ DTC Brands

Take a look at a few case studies below from brands generating $3M-30M in annual revenue 👇

PRIMEFISH SEAFOOD | $1.1M IN EXTRA REVENUE

Problem: Founder was doing pretty much everything marketing. No retention infrastructure in place. Hired a freelancer with very minimal strategy and execution. No post purchase infrastructure in place. No other additional retention initiatives in place to scale brand. Heavy reliance on paid ads. Revenue from existing customers, and acquired subscribers only accounted for 10% of his business.
Solution: Installed our Ecommerce Retention Matrix, with Klaviyo at the core. A/B testing ew offers for existing and new customers. New marketing initiatives implemented to drive more profitable revenue. Post purchase optimisation to increase AOV and LTV.
Result: $1.1M in extra revenue. Increased AOV by 25% in the first 38 days. Returning customer rate increased by 40% in the first 6 months.

PLANTMADE | $2.6M IN 23 MONTHS

Problem: Their Retention ecosystem was non existent. Poor infrastructure, no strategy and basic execution. They were investing a lot on ads, and performance volatile.
Solution: We worked with them to build in our Retention Marketing Matrix to capitalise on the traffic they were getting, and their existing audience and customer base. We focused on subscription, community, email marketing, sms marketing and more.
Result: $2.6M in 23 months, AOV doubled in the first 45 days of working together, return customer rate has increased by 45% over the last 12 months.

TOUGH APPAREL (AS SEEN ON SHARK TANK) | 2X'D REVENUE IN 6 MONTHS

Problem: Founders were heavily leading the strategy and execution and had no time to focus on higher leverage activities in the business. Had more email marketing account structure, and basic execution. They were investing a lot on paid advertising and performance was stagnant.
Solution: We worked with them to create a solid account structure, and built in our Retention Matrix to capitalize on the traffic they were already getting. Consistent campaigns to new and returning customers.
Result: Revenue doubled within 6 months. 35% return customer rate within 5 months of the Shark Tank appearance. AOV increased by 45% in 4 months.

NUDE PROJECT | $1.1M IN 11 MONTHS

Problem: No retention infrastructure in place. The worst one that was non existent was their email marketing program. They had no post purchase infrvaturre in place, so people would buy once and never return. Low AOV, and LTV was low as well. Revenue from existing customers, and acquired subscribers only accounted for 5% of their business.
Solution: Migrate to a more robust ESP. Develop post purchase optimisation to ensure people would consistently come back and purchase more, more often and over a shorter period of time. Capitalise on their cult following and leverage a Discord community group paired with email marketing, and other exclusive initiatives for the customer to keep coming back.
Result: CAC reduced by 30% in the first 45 days, 3,000 community members in Discord, revenue from retention was $1.1m in 11 months

EARTH ECHO FOODS | $2M+ IN 18 MONTHS

Problem: Very complicated infrastructure in place, but wasn’t producing much revenue from their existing customers. No system to capture and convert people that were landing on their website. No one on the team really owned all the retention initiatives required to scale. No value being offered to customers, heavily focused on discounts and promotions.
Solution: We worked with them to build in our Retention Marketing Matrix to capitalise on the traffic they were getting, and their existing audience and customer base. We focused on subscription, email marketing, and sms marketing and more. Built and installed a new Retention Infrastructure, primary with Klaviyo at the front and centre. Monthly A/B testing and optimisation to create tailored offers to their customers. Value based initiatives and incentives to get people to purchase consistently MoM.
Result: $2M+ in 18 months. AOV increased by 15%, returning customer rate increased by 25%.

TWOJEYS | $800,000+ IN 8 MONTHS

Problem: They had no retention infrastructure in place. The worst one that was non existent was their email marketing program. They had no post purchase infrvaturre in place, so people would buy once and never return. Low AOV, and LTV was low as well. Revenue from existing customers, and acquired subscribers only accounted for 5% of their business. Basic execution and strategy.
Solution: Revamped email marketing setup. Develop post purchase optimisation to ensure people would consistently come back and purchase more, more often and over a shorter period of time.
Result: $800,000 in 11 months. From $60 AOV to $110 in 3 months. CAC reduced by 15% in the first 37 days.

CUSTOM GOLD GRILLZ | $3M IN 2 YEARS

Problem: CMO was doing everything marketing, and was burnt out. No proper retention infrastructure in place, especially for email marketing. No real strategy
and basic execution with messy back end infrastructure.
Solution: We worked with them to create a solid account structure, and built in our Retention Matrix to capitalize on the traffic they were already getting.
Consistent campaigns to new and returning customers.
Result: $3M in 2 years.

THE URBAN + THE MYSTIC | 2X'D REVENUE IN 55 DAYS

Problem: Founder was wearing all the marketing hats. No real strategy or infrastructure in place due to no real time. Poor execution. Very low repeat purchase rate and average order value.
Solution: New email marketing program implemented and built out. Consistent campaigns optimised for conversion. Post purchase optimisation to get more people coming back to purchase within a shorter period of time.
Result: Doubled revenue in 55 days. AOV increased by 35% in the first 30 days.

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